{"id":92,"date":"2013-08-11T19:06:15","date_gmt":"2013-08-11T17:06:15","guid":{"rendered":"http:\/\/localhost:8888\/test\/?page_id=520"},"modified":"2024-11-19T17:25:14","modified_gmt":"2024-11-19T16:25:14","slug":"la-marque","status":"publish","type":"page","link":"https:\/\/bjorka.fr\/da\/la-marque\/","title":{"rendered":"M\u00e6rket"},"content":{"rendered":"
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Den smukke historie forts\u00e6tter\u2026\u00a0 \u00a0 \u00a0<\/strong><\/em>\"\"<\/strong><\/em><\/p>\n

Bj\u00f6rka brandet blev grundlagt i 2008 af Sylvain Michaut<\/strong> . Han havde nok ikke forestillet sig, at det ville f\u00f8re ham s\u00e5 langt, s\u00e5 h\u00f8jt. Efter at have arbejdet for store franske og amerikanske sportsm\u00e6rker fik den 40-\u00e5rige en id\u00e9: At lancere sit eget t\u00f8jm\u00e6rke dedikeret til cykelryttere. En verden han kendte perfekt. \"Jeg k\u00f8rte pr\u00e6-licens hos CC \u00c9tupes. P\u00e5 det tidspunkt forsynede min far (Robert Orioli) klubben med tr\u00e6ningsdragter,\" husker han. Efter et slemt styrt forb\u00f8d hans far ham at cykle og det var total nedtur for mig... Men n\u00e5r denne \"cykel-virus\" sniger sig ind p\u00e5 dig, hj\u00e6lper ingen vaccine, ingen behandling...<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Inspiration fra en mester<\/strong><\/em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\"I 2008 arbejdede jeg stadig hos Briko (Redakt\u00f8rens note: et solbrillem\u00e6rke). Jeg havde et billede foran mig af nordmanden Marit Bj\u00f8rgen, dengang den bedste langrendsl\u00f8ber som i sponsorerede. Jeg kunne godt lide navnet. Jeg ville have noget, der l\u00f8d nordisk. Det var s\u00e5dan, jeg kom p\u00e5 navnet Bj\u00f6rka. En designer lavede logoet til mig, og s\u00e5dan startede det,\" siger iv\u00e6rks\u00e6tteren. I starten fik han sine tr\u00f8jer og buibshorts fremstillet i Kina, hvilket \u2013 indr\u00f8mmer han \u2013 ikke var en garanti for absolut kvalitet. Derefter vendte han sig mod Italien og Treviso regionen. Forskellen er enorm og afg\u00f8rende.<\/p>\n

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